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Hadoop Basics
Course Overview
1. Big Data
2. Introduction to Hadoop
3. Hortonworks SandBox Installation
4. Run Your First "Hello World Example"
5. Hadoop Core Components
6. Hadoop Programming Language (HIVE, PIG)
7. Installation of ODBC Hive Driver in Windows 7
8. A Real World Business Example of Hadoop
9. What is Next?
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8.1 Click Stream Data

We will use "Click Stream Data" to show the power of Hadoop. Let us first understand what is Click Stream Data.

Click Stream Data:
Click Stream Data is the data about a customer's clicking behaviour on a Web page. Example IP address of the user, date and time stamp etc. This data is typically stored in the form of semi-structure web logs.
As web is becoming a main channel for reaching customers and prospects, Click Stream Data generated by websites has become very important.

Bounce Rate:
Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
"A rising bounce rate is a sure sign that your homepage is boring or outdated".

Conversion Rate:
The conversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site.
Example: An e-commerce site is visited by 100,000 people during the month of April. During that month, 2,000 users purchased something from the site. Thus, the site's conversion rate is 2,000/100,000 = 2%.

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