One of the original use of Hadoop at Yahoo is to store and analyze their massive volume of "Click Stream Data".
Many Industries are using Hadoop and HortonWorks data platform to analyze Click Stream Data to take better decisions on
- What is the most efficient path for a site visitor to research a product, and then buy it?
- What products do visitors tend to buy together, and what are they most likely to buy in the future?
- Where should I spend resources on fixing or enhancing the user experience on my website?
Lets start by taking single use case where a company wants to analyze the Click Stream Data in order to reduce Bounce Rate and improve Conversion Rate.
In next chapter we will see How Hadoop solve this problem and helps the business organization to take decisions in to 3 steps of Loading, Refining and Visualizing the Click Stream Data.