NBA (National Basketball Association) is the leading professional basketball league in North America.
29 teams from USA and one from Canada participate in the game. It has 450 million fans across the globe who watch matches, visit the NBA website, participate in various activities like voting, commenting, viewing stats etc and purchase tickets, shoes, jerseys etc. It was always been difficult for NBA to provide seamless services to its fans.
With the deployment of SAP HANA, NBA is able to generate enhanced interactive game stats updated in 5 min after the completion of a match.
4.5 quadrillion combinations of statistics are offered by the association which could be possible due to SAP HANA's 3600x faster data processing speed.
The real time analytics powered by SAP HANA has offered the ability of generating 250 statistics per second and has maximized the use 65 years of history data.
As a result, average time engagement by NBA fans already has increased by 60%.