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SAP has unleashed BW/4 HANA
FC Bayern has adopted SAP HANA Cloud for better fan experiences
FC Bayern has adopted SAP HANA Cloud for better fan experiences
FC Bayern Munich is a German football club participates in Bundesliga (top tier of German football league system). The club is on a mission to provide better fan experiences by modernizing its IT system. To achieve it, FC Bayern has introduced Digital 4.0 project where SAP HANA Cloud Platform would empower real time analytics like quick polls, fan votes, match statistics and other predictive services. SAP CRM would take care of the purchase orders placed by fans through online shop and offer a seamless customer engagement.
The club was facing challenges in providing uninterrupted support, due to the randomness in number of fans visiting website, ordering purchases at online shop or participating in quick polls , there was always a need of a cutting edge flexible system which is designed to handle the real time scenarios and provides a seamless service. Moreover, using the power of in-memory computing offered by SAP HANA, data insights like game statistics, predictions, fan votes etc could be generated in real time.
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